We are beyond excited to announce that our new merch has arrived! Show your crafty side with our tote bag, or carry your craft project in a cute canvas pouch. We are also launching two supply kits based on our most popular workshops: Embroidery and Watercolor Starter Kits!

The products are available at our Soho Studio at 103 Sullivan Street. Limited edition – make sure to grab yours now.

Embroidery Starter Kit


Start stitching! This kit contains everything you need to get started with your new favorite hobby – embroidery! Join one of our workshops to learn the basics and continue your practice at home.

The kit contains:

  • 5” Embroidery hoop 

  • DMC Embroidery floss x 12 colors 

    • Colors: 158, 163, 208, 304, 307, 310, 312, 3340, 3608, BLANC x 2

  • Embroidery needles x 2

  • Needle threader x 2

  • Bobbins x 2

  • Embroidery scissors 

  • Sulky Solvy Sheet

  • Transfer pen

  • CraftJam Pen

  • CraftJam Pouch

  • Metal tin

  • Fabric

Price: $25

Watercolor Starter Kit 

Watercolor is a versatile water-based medium that is perfect for making free-flowing artwork. It is all about enjoying the process of creating, not just worrying about the final result. Here are some essential watercolor tools in a compact travel-friendly kit!

The kit contains:

  • Winsor & Newton Cotman Watercolors Compact Set,  Assorted Colors, Set of 14, Half Pans

  • Strathmore Watercolor Postcards (15 sheets)

  • SoHo Urban Artist Brushes, White Synthetic, Round Short-Handled #6 

  • SoHo Urban Artist Brushes, White Synthetic, Round Short-Handled #4 

  • CraftJam Pencil

  • CraftJam Pouch

Winsor and Newton Cotman Water Colours are perfect for beginner watercolor artists, as well as advanced ones. These watercolors are made to normal high quality standards but costs are kept to an economical level by replacing some of the more costly pigments with less expensive alternatives. Each color has good transparency, excellent tinting strength and good working properties. This pocket-sized lightweight box is ideal for the outdoor artist. The set offers a number of mixing surfaces, a slide out palette and a mediums dish.

Price: $45

CraftJam Pouch


Carry your craft project where ever you go. This cute pouch, embellished with a pink zipper, will carry all your craft essentials on the road.

Material: Cotton canvas
Size: 8 ¾” x 11”

Price: $8


CraftJam Tote Bag

Team CraftJam favorite! This sturdy and perfectly sized tote bag is a perfect carry-all. Be part of the CraftJam squad with this daily essential.

Material: Cotton canvas
Size: 14.5″ X 15.5″

Price: $12

The products are available at our Soho Studo at 103 Sullivan Street. Swing by to grab yours or shop them during our workshops!

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