Common is the nation’s leading residential brand and operating platform that designs leases and manages multifamily properties that appeal to today’s renters.
With a focus on offering a variety of experiences for its members, Common partnered with CraftJam to deliver a rotating lineup of craft-based wellness activities each month.
CraftJam uses the science of neuroplasticity and the technique of crafting to help groups feel and connect better.
CraftJam has a five-year record of helping leading companies, educational institutions, and nonprofits build strong inperson, virtual, and hybrid communities.
Fortune 100 companies regularly use CraftJam’s highly engaging 100+ Craft Workshops (we ship internationally) to drive engagement and improve wellbeing (Customer Satisfaction Score 96% ).
Common was founded in 2015 and is a global residential manager making city living easier for renters through the thoughtful use of technology and design. Common delivers exceptional experiences for thousands of residents across coliving, microunits, and traditional apartments.
They are the preferred choice for residents looking for stress-free city living from a trusted brand, and for real estate owners seeking reliable, above-market returns.
To work with us, visit our partners page or follow us on Instagram at @common.living.
Common is always looking for great partners to create events for its rotating community of over 7,000 members. Brooke Herda, Onboarding and Experience Manager at Common, has worked with various vendors to help meet the needs of her residents through social and skill-building events. These social activities build and reinforce the community they have created.
Common was looking for long-term relationships with vendors who provide a wide selection of activities while offering a turnkey booking and event coordination process.
Common started to use CraftJam’s services in April 2020 to provide ongoing, monthly activities for its members.
Participants build connections through crafting with live-streamed workshops and an instructor who engages attendees and answers questions as they arise.
Common prefers individual events to include around 20 participants to ensure an intimate atmosphere.
With over 100 workshops, seasonal offerings, and flexibility around scheduling, CraftJam has been able to help Common meet its goal of offering myriad, inspiring, community-focused events.
Brooke Herda, Common’s Onboarding and Experience Manager, selects based on variety and budget from CraftJam’s 100+ workshop catalog and submits the tenants’ shipping information. Then CraftJam manages the rest of the process, including all follow-ups with the members.
CraftJam has helped streamline the booking and event management process, significantly reducing the time Brooke needs to spend each month managing the events.
Since the initial workshop, Common has scheduled nearly 100 workshops with CraftJam across more than 20 different craft categories, offered to over 750 members. Many members regularly attend, enjoying the consistency of quality and new friendships. The attendance repeat rate is 66%.
Contact us for more information on how we can help you provide ongoing engagement and connection to your members.
CraftJam’s events provided a crucial key to overcoming the isolation that many members experienced by creating a virtual space focused on connecting. CraftJam also functioned as a perfect solution to build community during the height of COVID, when Common had to shut down most social events.
CraftJam has partnered with renowned psychologist Dr. Danielle Ramo to create The Five Elements of Craftcare: Purpose, Connection, and Control (the three pillars of happiness) and Mindfulness and Ritual.
These elements are part of every CraftJam workshop resulting in evidence-based brain and mental health benefits.
Host was very kind, sociable and knowledgeable! Would definitely take a class with her again.
It was a very helpful and peaceful class. I learned a lot.
It was amazing! I was a complete beginner and learned a lot during the web jam. Thank you for providing such a nice event.
The host was super kind and helpful. She happily answered all my questions (thoroughly, I must say!) and provided resources to help further the participants understand and enjoy the experience.
Contact us for more information on how we can help you provide ongoing engagement and connection to your members.